No matter what you design, it’s behavioural design.

Some people think that design is about aesthetics.
Some people think cradle goes to cradle.
Some think form follows function.

Some people don’t think at all.

But whatever you design, you are not just shaping a piece, you are designing a human response.
And as good as your design might be, there’s always those stupid humans fucking stuff up.
So instead of starting off with a sketch of your design, why not study human behaviour first?

Tom de Bruyne from SUE Agency has a lot of great behavioural insights lined up for you, totally for free.

Go check him out!

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